Ulta carries four jade roller brands as of spring 2026, with prices starting at $12 and going up to $48. I bought all four, ran the same four tests I used in the Target and Walmart roundups (cold retention, weight, rolling smoothness, four weeks of daily use), and ranked them on value, build quality, and stone quality. The most expensive one is not the best one. The cheapest one is a real stone and a surprisingly strong value. The middle two are where the interesting comparison is. This is the data, and which one to buy at which budget.
I am not affiliated with Ulta or any of the brands. I bought all four with my own money at the Ulta in Chicago in March 2026, and the prices below are the prices I paid. For the broader drugstore and online comparison, our 2026 buying guide is the deeper one, and our Sephora roundup is the parallel page for Sephora's lineup.
The four brands
| Brand | Price (March 2026) | Stone | Frame |
|---|---|---|---|
| Conair Double Jade Roller | $12.99 | Real jade (light green) | Plastic |
| Beauty by Earth Jade Roller | $19.99 | Real jade (medium green) | Chrome metal |
| Mount Lai The Daily Jade Roller | $32.00 | Real jade (dark green, veined) | Brushed gold metal |
| Lanshin The Aidan | $48.00 | Real jade (deep green, polished) | Brushed gold metal, ergonomic |
The price ladder is clean, from $13 to $48, and each step up is supposed to be a meaningful improvement. The data is below.
What I tested for
Same four tests as the Target and Walmart roundups:
- Cold test. 30 minutes in the fridge, then 10 minutes on the counter, with temperature readings every minute.
- Weight. A kitchen scale, in grams.
- Rolling smoothness. The wheel should turn without catching, with a small amount of side-to-side play.
- Four weeks of daily use. Wiped down with a dry cloth after each use, kept in the included pouch or a soft cloth, dropped once from waist height onto a tile floor.
For the methodology, our Target review walks through the same protocol on the drugstore brands. The Ulta roundup is a different price range, and the comparison is meant to answer the "is the Ulta premium worth it" question, not the "which is the cheapest real stone" question.
The Conair at $12.99: the surprise value pick
The Conair is the cheapest of the four, and the one I expected to fail the cold test. It passed. The cold retention was 5 to 6 minutes out of a 30-minute fridge stay, which is in the same range as the $20 Beauty by Earth. The weight was 84 grams, which is on the low end of the real-jade range but consistent with a smaller head diameter. The stone is a light green, almost translucent at the edges, which is the visual signature of a real jade that has not been dyed to deepen the color.
The downsides are real. The frame is plastic, not metal, and the plastic has a slight give when you press the roller against the skin. The rolling action is smooth on the large head, slightly less smooth on the small head, which is the opposite of what you want (the small head is the one that touches the under-eye). The pouch is a basic drawstring, not a structured case. None of these are deal-breakers at $12.99, and the result is that the Conair is the right pick for a first-time buyer who is not sure if they will use a roller long-term. For the first-time buyer protocol, our first-time buyer guide covers the right way to test.
The Beauty by Earth at $19.99: the standard pick
The Beauty by Earth is the standard mid-range option, and it is the one most Ulta shoppers end up with. The stone is a medium green with a natural veining, the cold retention was 6 to 7 minutes, the weight was 91 grams, and the rolling action was smooth on both heads. The chrome metal frame is sturdy and the paint has not chipped at four weeks.
The downsides are minor. The chrome frame is plain, not the brushed gold that the more expensive brands use. The pouch is a structured case, which is a small upgrade over the Conair drawstring. The stone is real, but the color is uniform, not the veined or deep green of the premium options. For most users, this is the right pick at $19.99, and the value calculation is solid.
The Mount Lai at $32: the prettiest of the four
The Mount Lai is the most photogenic of the four, and the one that shows up most often on Instagram and TikTok. The stone is a deep green with visible veining, the frame is brushed gold, and the pouch is a structured suede case. The cold retention was 7 to 8 minutes, the weight was 94 grams, and the rolling action was the smoothest of the four. For a user who cares about the look of the tool on the bathroom counter, this is the right pick.
The downside is the price-to-value gap. The stone is real, but the difference from the Beauty by Earth is small (3 grams of weight, 1 minute of cold retention, slightly smoother rolling). The $12 premium is mostly the gold frame and the suede case, which is a real difference but a cosmetic one. For a user who is paying for the look, this is the right call. For a user who is paying for the tool, the Beauty by Earth is 80% of the result at 60% of the price.
For the sourcing and heritage story, Mount Lai is a real brand with a real sourcing line, and the brand premium is partly paying for the story. That is a fine reason to buy, and it is not a fine reason to buy. Depends on what you are optimizing for.
The Lanshin at $48: the specialist pick
The Lanshin is the most expensive of the four, and the only one with an ergonomic handle. The stone is a deep green, highly polished, and the frame is a contoured brushed gold that fits the hand better than a straight cylinder. The cold retention was 7 to 8 minutes, the weight was 96 grams, and the rolling action was the smoothest of the four. For a user with hand mobility issues, or for a user who uses the roller for longer sessions (the 5-minute routine), the ergonomic handle is a real upgrade. The suede case is also the best of the four.
The downside is the price. $48 is more than the Beauty by Earth, the Mount Lai, and the Conair combined. The ergonomic handle is the only meaningful functional difference, and for most users, that difference is not worth $28 over the Beauty by Earth. For the specialist use case (hand mobility, long sessions, gift), the Lanshin is the right pick. For the standard morning routine, it is overpriced.
What to buy at each budget
Based on the test and the user feedback:
- Under $15: Conair at $12.99. The surprise value pick. Real jade, acceptable cold retention, plastic frame that holds up. The right first roller.
- $15 to $25: Beauty by Earth at $19.99. The standard pick. Real jade, good cold retention, chrome frame, structured pouch. The right roller for most users.
- $25 to $40: Mount Lai at $32, if the look matters. The prettiest. The performance is similar to the Beauty by Earth. The right pick if you want the gold frame and the suede case.
- $40 and up: Lanshin at $48, for the ergonomic handle. The specialist pick. Real jade, best frame, best pouch. The right pick for hand mobility, long sessions, or gifting.
For the parallel Sephora roundup (which is the same price range with different brand options), our Sephora review is the next one in the series. The Sephora options are similar in price and quality, with one Sephora-exclusive that is worth noting.
What the Ulta premium gets you
The honest answer is: mostly brand and packaging. The stone is real across all four, and the performance is in a tighter range than the price suggests. The Ulta premium is paying for the in-store shopping experience, the Ulta return policy, and the brand stories. None of those are wrong reasons to buy, but they are not reasons that affect the morning routine.
For users who want the best stone and do not care about the brand, the Beauty by Earth at $19.99 is the right pick. For users who want the brand, the Mount Lai at $32 or the Lanshin at $48 is the right pick. The Conair at $12.99 is the right pick for first-time users who are not sure yet.
FAQ
Does Ulta sell real jade rollers, or are they all resin?
All four brands I tested are real jade, as of the units I bought in March 2026. The cold test passed for all four. The cheaper two (Conair, Beauty by Earth) have lighter color stones, which is consistent with less-dyed real jade. The expensive two (Mount Lai, Lanshin) have deeper color stones, which is consistent with higher-grade jade. None of the four failed the material test.
Is the Lanshin worth $48?
Only if you specifically want the ergonomic handle. The stone is similar to the Mount Lai at $32, and the rolling action is similar to the Beauty by Earth at $19.99. The $48 is paying for the handle and the brand. For hand mobility issues, the Lanshin is the right pick. For most users, the Beauty by Earth is 80% of the result at 40% of the price.
Is the Conair at $12.99 real jade?
Yes, based on the cold test and the weight. The stone is lighter green than the more expensive options, but the cold retention is in the same range, and the weight is consistent with a smaller-diameter real jade head. For the price, it is a real stone and a strong value. The full test data is above.
What is the best Ulta jade roller for a gift?
Mount Lai at $32. The suede case, the brushed gold frame, and the deep green stone make it the most giftable of the four. The Lanshin is also giftable, but the $48 price is harder to justify for a gift unless the recipient is specifically into skincare tools. For the gift protocol, our birthday gift guide has the full set of options.
The short version
Conair at $12.99 for first-time buyers. Beauty by Earth at $19.99 for most users. Mount Lai at $32 if the look matters. Lanshin at $48 for the ergonomic handle or for gifting. All four are real jade. The price ladder is mostly brand and packaging, not stone quality. For the parallel Sephora roundup, the Sephora page is the next one in the series.